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1

Figures of Rhetoric in Advertising Language

Edward F. McQuarrie and David Glen Mick

Journal:

Journal of Consumer Research

Year:

1996

Language:

english

File:

PDF, 1.36 MB

english, 1996

2

INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words

McQuarrie, Edward F., Phillips, Barbara J.

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 6.81 MB

english, 2005

3

Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising

Phillips, Barbara J., McQuarrie, Edward F.

Journal:

Marketing Theory

Year:

2004

Language:

english

File:

PDF, 232 KB

english, 2004

4

The Face of the Brand: How Art Directors Understand Visual Brand Identity

Phillips, Barbara J., McQuarrie, Edward F., Griffin, W. Glenn

Journal:

Journal of Advertising

Year:

2014

Language:

english

File:

PDF, 479 KB

english, 2014

5

How Visual Brand Identity Shapes Consumer Response

Phillips, Barbara J., McQuarrie, Edward F., Griffin, W. Glenn

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 795 KB

english, 2014

6

Figures of Rhetoric in Advertising Language

McQuarrie, Edward F., Mick, David Glen

Journal:

Journal of Consumer Research

Year:

1996

Language:

english

File:

PDF, 1.26 MB

english, 1996

7

Personification in Advertising

Delbaere, Marjorie, McQuarrie, Edward F., Phillips, Barbara J.

Journal:

Journal of Advertising

Year:

2011

Language:

english

File:

PDF, 538 KB

english, 2011

8

The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999

Phillips, Barbara J., McQuarrie, Edward F.

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.13 MB

english, 2002

9

On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric

Edward F. McQuarrie and David Glen Mick

Journal:

Journal of Consumer Research

Year:

1992

Language:

english

File:

PDF, 1.25 MB

english, 1992

10

The Megaphone Effect: Taste and Audience in Fashion Blogging

McQuarrie, Edward F., Miller, Jessica, Phillips, Barbara J.

Journal:

Journal of Consumer Research

Year:

2013

Language:

english

File:

PDF, 45.78 MB

english, 2013

11

Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors

Phillips, Barbara J., McQuarrie, Edward F.

Journal:

Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 457 KB

english, 2009

12

Narrative and Persuasion in Fashion Advertising

Phillips, Barbara J., McQuarrie, Edward F.

Journal:

Journal of Consumer Research

Year:

2010

Language:

english

File:

PDF, 931 KB

english, 2010

13

How Enduring and Situational Involvement Combine to Create Involvement Responses

Marsha L. Richins, Peter H. Bloch and Edward F. McQuarrie

Journal:

Journal of Consumer Psychology

Year:

1992

Language:

english

File:

PDF, 254 KB

english, 1992

14

Focus Groups as Qualitative Researchby David L. Morgan;The Long Interviewby Grant McCracken

Review by: Edward F. McQuarrie

Journal:

Journal of Marketing Research

Year:

1990

Language:

english

File:

PDF, 1024 KB

english, 1990

15

The Chimera of Small Stock Outperformance: Market Anomaly or Investor Self-Deception?

McQuarrie, Edward F

Journal:

The Journal of Investing

Year:

2010

Language:

english

File:

PDF, 692 KB

english, 2010

16

Designing Qualitative Researchby Catherine Marshall; Gretchen B. Rossman

Review by: Edward F. McQuarrie

Journal:

Journal of Marketing Research

Year:

1990

Language:

english

File:

PDF, 593 KB

english, 1990

17

Visual Branding || Rhetorical evolution of brand marks

McQuarrie, Edward, Phillips, Barbara

Year:

2016

Language:

english

File:

PDF, 170 KB

english, 2016

18

Visual Branding || An illustrated history of visual branding in magazine advertising

McQuarrie, Edward, Phillips, Barbara

Year:

2016

Language:

english

File:

PDF, 23.48 MB

english, 2016

19

Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

McQuarrie, Edward F., Mick, David Glen

Journal:

Journal of Consumer Research

Year:

1999

Language:

english

File:

PDF, 610 KB

english, 1999

20

Focus Groups: Theory and Practiceby David W. Stewart; Prem N. Shamdasani

Review by: Edward F. McQuarrie

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 1.07 MB

english, 1991

21

Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words

Edward F. McQuarrie and Barbara J. Phillips

Journal:

Journal of Advertising

Year:

2005

Language:

english

File:

PDF, 3.01 MB

english, 2005

22

How Enduring and Situational Involvement Combine to Create Involvement Responses

Marsha L. Richins, Peter H. Bloch, Edward F. McQuarrie

Journal:

Journal of Consumer Psychology

Year:

1992

Language:

english

File:

PDF, 594 KB

english, 1992

23

It's not Your Magazine AD: Magnitude and Direction of Recent Changes in Advertising Style

McQuarrie, Edward F., Phillips, Barbara J.

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 1.90 MB

english, 2008

24

Focus Groups: A Practical Guide for Applied Researchby Richard A. Krueger

Review by: Edward F. McQuarrie

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 514 KB

english, 1989

25

How online reviews create social network value: the role of feedback versus individual motivation

McIntyre, Shelby H., McQuarrie, Edward F., Shanmugam, Ravi

Journal:

Journal of Strategic Marketing

Year:

2015

Language:

english

File:

PDF, 841 KB

english, 2015

26

Dreaming out loud on Pinterest: New forms of indirect persuasion

Phillips, Barbara J., Miller, Jessica, McQuarrie, Edward F.

Journal:

International Journal of Advertising

Year:

2015

Language:

english

File:

PDF, 787 KB

english, 2015

27

The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders

McQuarrie, Edward F., Phillips, Barbara J.

Journal:

GfK Marketing Intelligence Review

Year:

2014

Language:

english

File:

PDF, 1.71 MB

english, 2014

28

A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising

McQuarrie, Edward F., Mick, David Glen

Journal:

International Journal of Advertising

Year:

2009

Language:

english

File:

PDF, 370 KB

english, 2009

29

It's Not Your Father's Magazine Ad: Magnitude and Direction of Recent Changes in Advertising Style

Edward F. McQuarrie and Barbara J. Phillips

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 1.88 MB

english, 2008

30

Book Review: Focus Groups: A Practical Guide for Applied Research

McQuarrie, Edward F.

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 456 KB

english, 1989

31

The Practical Handbook and Guide to Focus Group Researchby Thomas L. Greenbaum;Focus Groups: A Guide for Marketing and Advertising Professionalsby Jane Farley

Review by: Edward F. McQuarrie

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 1.08 MB

english, 1989

32

On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric

McQuarrie, Edward F., Mick, David Glen

Journal:

Journal of Consumer Research

Year:

1992

Language:

english

File:

PDF, 1.40 MB

english, 1992

33

The Handbook for Focus Group Researchby Thomas L. Greenbaum;Successful Focus Groups: Advancing the State of the Artby David L. Morgan

Review by: Edward F. McQuarrie

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 439 KB

english, 1994

34

The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999

Barbara J. Phillips and Edward F. McQuarrie

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.74 MB

english, 2002

35

Visual Branding || Color

McQuarrie, Edward, Phillips, Barbara

Year:

2016

Language:

english

File:

PDF, 181 KB

english, 2016

36

Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to Advertising

McQuarrie, Edward F., Mick, David Glen

Journal:

SSRN Electronic Journal

Year:

2003

Language:

english

File:

PDF, 389 KB

english, 2003

37

Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing

Edward F. McQuarrie

Journal:

Journal of Business Research

Year:

2004

Language:

english

File:

PDF, 253 KB

english, 2004

38

The evolution of new technology ventures over 20 years: Patterns of failure, merger, and survival

Bruno, Albert V., Mcquarrie, Edward F., Torgrimson, Carol G.

Journal:

Journal of Business Venturing

Year:

1992

Language:

english

File:

PDF, 1020 KB

english, 1992

39

Visual Branding || Author notes

McQuarrie, Edward, Phillips, Barbara

Year:

2016

Language:

english

File:

PDF, 87 KB

english, 2016

40

Visual Branding || Epilogue: conceptual puzzles

McQuarrie, Edward, Phillips, Barbara

Year:

2016

Language:

english

File:

PDF, 1.61 MB

english, 2016

41

Lost and found: Individual differences in propensity to process visual elements of persuasion

DeRosia, Eric D., McQuarrie, Edward F.

Journal:

Psychology and Marketing

Year:

2019

Language:

english

File:

PDF, 519 KB

english, 2019

42

Book Review: Focus Groups: Theory and Practice

Mcquarrie, Edward F.

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 665 KB

english, 1991

43

Planned and actual spending among owners of home computers

Edward F Mcquarrie, Daniel Langmeyer

Journal:

Journal of Economic Psychology

Year:

1987

Language:

english

File:

PDF, 2.57 MB

english, 1987

44

Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs about Customer Focus as a Lever for Organizational Renewal

Chris T. Allen, Edward F. McQuarrie, Terri Feldman Barr

Journal:

Journal of Market-Focused Management

Year:

1998

Language:

english

File:

PDF, 96 KB

english, 1998

45

Using values to measure attitudes toward discontinuous innovation

Edward F. McQuarrie, Daniel Langmeyer

Journal:

Psychology and Marketing

Year:

1985

Language:

english

File:

PDF, 799 KB

english, 1985

46

The impact of a discontinuous innovation: Outcomes experienced by owners of home computers

McQuarrie, Edward F.

Journal:

Computers in Human Behavior

Year:

1989

Language:

english

File:

PDF, 880 KB

english, 1989

47

[untitled]

Review by: Edward F. McQuarrie

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 513 KB

english, 2001

48

Tuberculosis and Carcinoma of the Lung

McQuarrie, Donald G., Nicoloff, Demetre M., Van Nostrand, David, Rao, Krishna, Humphrey, Edward W.

Journal:

Year:

1968

Language:

english

File:

PDF, 1.05 MB

english, 1968

49

The Myth of 1926: How Much Do We Know About Long-Term Returns on U.S. Stocks?

McQuarrie, Edward F

Journal:

The Journal of Investing

Year:

2009

Language:

english

File:

PDF, 2.87 MB

english, 2009

50

The Stock Market’s Little Shop of Horrors: And You Thought the Aftermath of 1929 Was Grim

McQuarrie, Edward F

Journal:

The Journal of Investing

Year:

2009

Language:

english

File:

PDF, 897 KB

english, 2009

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